Marketing Ideas to a Marketing Plan

Great marketing ideas become great when they are put into a great marketing plan. A great marketing idea can deliver new customers or help to retain old ones, but we need to grasp onto something even bigger than that.

Putting a great marketing idea into your marketing plan helps define how much you will invest into the idea and how you will define it's effectiveness. It gives you a strategy of how to proceed if the idea does well and what to do if it does poorly.

How many new marketing ideas will you try in the next three months? How much will you spend? How will you measure their effectiveness? If an idea does well will you keep it the same, modify it to try and make it do better or move to a new marketing idea?